Hello! I am Vimal 👋🏽
A creative problem solver specialising in designing experiences, building prototypes and facilitating teams with a background in Big Pharma and fintech. Currently shaping high impact acquisition and platform experiences in a leading iGaming platform.
Featured Work
Internal bonus engine
Redesigning the bonus engine to improve promotion configuration and operational confidence
Improving clarity, governance, and efficiency for high-risk promotion configuration
reduced by 40%
Task completion time
reduced by 72%
Promotion corrections after launch
Grosvenor casino
Increasing first-time deposit conversion through clearer user understanding
Designing clarity at the moment users commit led to measurable improvements in conversion, trust and operational efficiency.
increased by 13%
First-time deposit completion
reduced by 24%
Bonus-related support cases
Our Story